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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-10-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15706
Journal Title:
Advertising Age
Journal Title Details:
52: 42
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Connor, John M. (author / National Economics Division, ESS)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
Journal Title:
Agricultural Economics Research
Journal Title Details:
33 (1) : 19-27
Notes:
James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reed, Michael R. (author) and Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
12(3) : 19-32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Uchtmann, D.L. (author)
Format:
Guide
Publication Date:
1981-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05733
Notes:
Cooperative Extension Service Circular 1195, College of Agriculture, University of Illinois at Urbana-Champaign. 32 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15707
Journal Title:
Advertising Age
Journal Title Details:
52: 38
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neiman, Janet (author)
Format:
Journal article
Publication Date:
1981-02-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
Journal Title:
Advertising Age
Journal Title Details:
52(8) : 4, 80
Notes:
Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cantor, J. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20128
Journal Title:
Journal of Broadcasting
Journal Title Details:
25(1) : 37-47
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Christopher, C.L. (author) and Scammon, D.L. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20461
Journal Title:
Journal of Advertising
Journal Title Details:
10 : 26-36