Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14048
Notes:
Chapter 5 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger Publishers, New York. 1980. 222 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14181
Notes:
Chapter 5 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger, New York, NY. 222 pages.
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.
McKay, G.R. (author / University of Minnesota, Institute of Agriculture, Forestry and Home Economics.) and University of Minnesota, Institute of Agriculture, Forestry and Home Economics.
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00611
