Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.