8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Reports the views of S.W. Mendum, statistician of the editorial office of the Bureau of Agricultural Economics, U.S. Department of Agriculture, regarding the size of tables in publications. He believes that a table, no matter how many columns of figures it contains, is simple if the box headings are intelligible.
Ginsburg, Ariel (author) and Morales, Dionisia (author)
Format:
Research report
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
Notes:
Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
