Rogers, E.M. (author / Institute for Communication Research, Stanford University) and Institute for Communication Research, Stanford University
Format:
Report
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01075
Notes:
AgComm Teaching, In: Impact of technology on U.S. cropland and rangeland productivity. Volume II - Background papers; Part F. Washington, D.C. : Congress of the United States, Office of Technology Assessment, 1982. 21 p. (Background Paper No. 27).
Ankli, Robert E. (author), Olmstead, Alan L. (author), and Ankli: Associate Professor of Economics, University of Guelph; Olmstead: Professor of Economics, University of California, Davis
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02568
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
