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    3. Studying the striving and opposing forces in newspaper journalism: the actantial model of health promotion

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    4. The determinants of cucumber farmers' pesticide use behavior in central Iran: implications for the pesticide use management

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    5. Farmers expect rapid growth for plant-based meat, but don't like it

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    7. An in-depth look at Internet adoption and use by Iowa farm families: implications for communicators

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    8. Communication channels preferred by rural and urban audiences for conservation information about La Primavera Forest, Mexico: implications for extension services

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    9. GMOs generate few fears here: an in-depth look at understanding, attitudes and behaviors about food irradiation and genetically modified organisms by Iowans

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    11. What happens when information technologies are forced on rural community organizations? The case of Iowa State University Extension

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    12. Estimation of risk aversion coefficients for dryland wheat and irrigated corn enterprises in Kansas

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    14. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    15. Communicating sensitive scientific issues: the interplay between values, attitudes and euphemisms in communicating livestock slaughter

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    16. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

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    17. Naturally confused: consumers' perceptions of all-natural and organic pork products

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    18. Naturally confused: consumers' perceptions of all-natural and organic pork products

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    19. Trends in the United States: consumer attitudes & the supermarket, 1996

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