Subject Term: advertising / Language: English

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1. What's new in the agency business?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 23-24, 26, 28

2. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 30, 33-34, 36, 38, 40-41
Notes:: Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.

3. Continuing to grow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02658
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 49-50, 52, 54
Notes:: Features the 2014 National Agri-Marketing Association Marketer of the Year.

4. Chipotle "Farmed and Dangerous" pushes marketing envelope

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Daren (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
Journal Title:: Beef Issues Quarterly
Notes:: Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

5. How Red Bull is clipping journalism's wings

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellers, Daniel (author)
Format:: Journal article
Publication Date:: 2014
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:: Ryerson Review of Journalism
Notes:: Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

6. The future for NAMA (National Agri-Marketing Association)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02688
Journal Title:: Agri Marketing
Journal Title Details:: 52(3) : 66
Notes:: Report from the current president of NAMA in a question-answer format

7. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 46(2) : 193-208

8. Measures of online advertising effectiveness: the case of orange juice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
Format:: Paper
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
Notes:: Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

9. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morrison, Maureen (author)
Format:: Journal article
Publication Date:: 2013-11-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
Journal Title:: Advertising Age
Notes:: Via online. 6 pages.

10. Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tatlow-Golden, Mimi (author), Hennessy, Eilis (author), Dean, Moira (author), and Hollywood, Lynsey (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02735
Journal Title:: Appetite
Journal Title Details:: 80 : 197-203

11. How fruit and veggie marketers are making produce cool for kids

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schultz, E. J. (author)
Format:: Journal article
Publication Date:: 2013-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02751
Journal Title:: Advertising Age
Notes:: 3 pages.

12. "Radical animal rights movement" gets new foe: Iowa-based group led by longtime cregessional aide forms super PAC

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beckel, Michael (author)
Format:: Article
Publication Date:: 2014-05-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02752
Notes:: Website of Center for Public Integrity, Washington, D.C. 2 pages.

13. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2012-12-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
Notes:: Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.

14. The country press reawakens

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Charles Morrow (author)
Format:: Journal article
Publication Date:: 1934-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02773
Journal Title:: North American Review
Journal Title Details:: 238(3) : 260-267

15. Revenue sources of country weekly newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howison, William K. (author) and Sumner, William A. (author)
Format:: Report
Publication Date:: 1938
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02781
Notes:: Bulletin 10, Department of Agricultural Journalism, College of Agriculture, University of Wisconsin, Madison. 1 page.

16. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heiss, Sarah N. (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
Journal Title:: Public Understanding of Science
Journal Title Details:: 22(2) : 219-235

17. Trust and perception related to information about biofuels in Belgium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van de Velde, Liesbeth (author), Verbeke, Wim (author), Popp, Michael (author), and Van Huylenbroeck, Guido (author)
Format:: Journal article
Publication Date:: 2011
Published:: Belgium
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02800
Journal Title:: Public Understanding of Science
Journal Title Details:: 20(5) : 595-608

18. Two-thirds of residents in small towns and cities read community newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2014-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02811
Notes:: Online from National Newspaper Association, Columbia, Missouri. 3 pages.

19. Boilerplating America: the hidden newspaper

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harter, Eugene C. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: University Press of America, Lanham, Maryland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:: 230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.

20. How to develop sound slogans

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Margulies, Walter P. (author)
Format:: Commentary
Publication Date:: 1981-08-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02896
Journal Title:: Advertising Age
Journal Title Details:: : 50

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Bibleaves

1. What's new in the agency business?

2. Largest communications agencies

3. Continuing to grow

4. Chipotle "Farmed and Dangerous" pushes marketing envelope

5. How Red Bull is clipping journalism's wings

6. The future for NAMA (National Agri-Marketing Association)

7. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

8. Measures of online advertising effectiveness: the case of orange juice

9. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

10. Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

11. How fruit and veggie marketers are making produce cool for kids

12. "Radical animal rights movement" gets new foe: Iowa-based group led by longtime cregessional aide forms super PAC

13. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

14. The country press reawakens

15. Revenue sources of country weekly newspapers

16. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

17. Trust and perception related to information about biofuels in Belgium

18. Two-thirds of residents in small towns and cities read community newspapers

19. Boilerplating America: the hidden newspaper

20. How to develop sound slogans

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