Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10684
Notes:
Claude W. Gifford Collection, Claude W. Gifford Collection. 18 pages., Involves a proposal to establish a national Rural-Urban Communications Center as part of the Office of Information, U.S. Department of Agriculture, Washington, D.C. Includes goals, guidelines, programs of activity and budgets for 1972-73 and 1973-74, plans of action, and internal structure and staffing.
Phillips, Gerald M. (author), Wyatt, Nancy (author), and Department of Speech Communication, The Pennsylvania State University; Department of Speech Communication, The Pennsylvania State University
Format:
Book
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03033
Notes:
James F. Evans Collection; Contains Table of Contents and Preface only, Norwood, NJ : Ablex Publishing Corporation, 1988. 297 p. (People, Communication, Organization)
9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."
