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2. Consumer acceptance of innovations in food: a survey among Polish consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
- Journal Title:
- Journal of Consumer Behaviour
- Journal Title Details:
- 17: 253– 267
- Notes:
- 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.
3. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
- Journal Title:
- Meat Science
- Journal Title Details:
- 137 : 123-129
- Notes:
- 7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.
4. How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sonoda, Yuta (author), Oishi, Kazato (author), Chomei, Yosuke (author), and Hirooka, Hiroyuki (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10179
- Journal Title:
- Meat Science
- Journal Title Details:
- 146: 75-86
- Notes:
- 12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.
5. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(3) : 229-242
- Notes:
- Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.
6. Occupational safety and visual communication: User-centred design of safety training material for migrant farmworkers in Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vigoroso, Lucia (author), Caffaro, Federica (author), and Cavallo, Eugenio (author)
- Format:
- Online article
- Publication Date:
- 2018-11-10
- Published:
- Italy: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10257
- Journal Title:
- Safety Science
- Notes:
- 11 pages., Via online journal., Visual communication allows the transmission of ideas and information more easily than written communication. Therefore, visual communication is used in different sectors (education, health, machinery, marketing, politics, environmental studies, musicology, science) to overcome language barriers and to effectively convey useful information. Nevertheless, the use of visual material to improve the comprehensibility of safety training in the workplace has been under-investigated, which is particularly true in the agricultural sector, despite its hazardousness and the high number of migrant farmworkers who might benefit from training provided by means of visual communication due to their often scarce knowledge of the local language. Combining graphic composition rules with a user-centred design (UCD) approach, this study aimed to develop visual safety training material based on migrant farmworkers’ needs to increase migrant trainees’ satisfaction in the training process. Focus groups were conducted with both trainers and migrant farmworkers to identify critical issues in existing safety training material and to discuss and evaluate different prototypes of the visual material developed by the authors. Significantly higher satisfaction was reported by migrants trained with the new material compared to a control group in a final training session (U = 152.50, z = −2.165, p = 0.030). Implications for the improvement of safety training for migrant farmworkers are discussed.
7. Peer pressure on the riverbank: assessing catch-and-release anglers' willingness to sanction others' (bad) behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guckian, Meaghan L. (author), Danylchuk, Andy J. (author), Cooke, Steven J. (author), and Markowitz, Ezra M. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-08-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10629
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 219: 252-259
- Notes:
- 8 pages., via online journal., Given the well-documented impacts of angler behavior on the biological fitness of angled and released fish, optimizing the conservation value of catch-and-release angling hinges on the extent to which anglers are willing to adopt recommended best practices and refrain from harmful ones. One potentially powerful mechanism underlying adoption of best practices is the social pressure anglers can apply to one another to enforce community norms and values. Past work in other domains demonstrates that forms of interpersonal communication—including social sanctioning—can foster context-appropriate social norms and increase cooperative behavior; yet to date, little research has examined these dynamics in the context of species conservation. We conducted in-person and online surveys to explore the role of social sanctioning in the context of an internationally renowned wild steelhead (Oncorhynchus mykiss) fishery in British Columbia, Canada. We investigated how diverse social-psychological and demographic factors influence anglers' past and future sanctioning propensity. Results highlight that perceived capacity to influence the angling practices of others and professed concerns about one's own reputation were strongly predictive of both past and future sanctioning. Furthermore, while anglers reported relatively low-levels of past sanctioning behavior, most anglers simultaneously expressed a strong desire to sanction others in the future. Identifying ways to increase the social desirability and visibility of sanctioning actions could assist resource managers in promoting adoption and maintenance of best practices. More broadly, our findings underscore a significant yet underappreciated role for wildlife users and enthusiasts in cultivating a shared conservation ethic to help ensure biological conservation.
8. Smallholder perceptions and communication gaps shape East African riparian ecosystems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nzau, Joslyn Muthio (author), Rogers, Rebecca (author), Shauri, Halimu Suleiman (author), Rieckmann, Marco (author), and Habel, Jan Christian (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10420
- Journal Title:
- Biodiversity and Conservation
- Journal Title Details:
- 27(14) : 3745–3757
- Notes:
- 13 pages., Via online journal., Human livelihood needs and nature conservation often contradict. Yet, healthy ecosystems are crucial for human livelihood quality. The semi-arid regions of East Africa suffer under demographic pressure and soil depletion. Ecosystem degradation becomes particularly visible along rivers in semiarid regions of south-east Kenya, where former pristine riparian forests have been transformed into agricultural fields and settlements with negative effects on ecosystem services. In this study, we aim to understand how local smallholders perceive the challenges for the riparian ecosystems and what factors affect their engagement in environmental conservation. We surveyed about 200 farmers and performed expert interviews with representatives from governmental institutions from the field of land- and resource management along Nzeeu River in south-east Kenya. We assessed the level of education, land use practices, environmental knowledge, attitudes and the willingness to contribute to nature conservation. We tested for spatial bias to understand smallholders’ perceptions on environmental challenges. Our data show that land division due to inheritance is not perceived as a problem by the farmers. However, owners holding < 1 ha of land property are less willing to spare some of their land for conservation, as opposed to those holding land plots above this size. Despite a high level of general willingness to conserve ecosystems, our data underline that local people hardly actively engage in conservation action. Furthermore, our data indicate a communication gap between local smallholders and regional governmental officers as well as overconfidence in mass media through the radio which can contradict successful adoption of pro-environment behavior. Sustainable land management in our study area is not a matter of education, but depends from the size of land property. There is an urgent need to bridge this communication gap, as a prerequisite to improve sustainable land management.
9. The determinants of cucumber farmers' pesticide use behavior in central Iran: implications for the pesticide use management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abadi, Bijan (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12-01
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10389
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 205: 1069-1081
- Notes:
- 13 pages., Via online journal., The investigation of the rising use of pesticides in the Yazd City is a remarkable issue, the respective witnesses on the factors affecting the issue are lacking. For this reason, this contribution was intended to investigate the determinants of the pesticide use behavior (PUB) using the design of sequential-exploratory mixed method in central Iran. In the qualitative phase, verbal data (i.e., pesticide narratives) were collected. The heuristic units of the case study were thematically analyzed using the Atlas.ti software. The obtained results served as the data that were applied to develop the conceptual framework, including grounded concepts. By surveying 306 cucumber farmers, the proposed model was tested using the path analysis in the interface of SPSS and AMOS, indicating the model fits with the data well. The study finds that attitude towards the indigenous knowledge of the pest and disease management forecasts the PUB indirectly by the mediation of attitude, behavioral intention, and PBC. Moreover, large-scale farmers have a better understanding of the usefulness of the IPM. Furthermore, the scientific pesticide knowledge and imitation influence the PUB. Habitual behavior and avarice also have a negative impact on the PUB. In addition, trust has an indirect impact on the PUB via behavioral intention. It is necessary to take policy initiatives to enhance the efficient PUB by (1) establishing a network of indigenous knowledge relevant to the pest and disease management together with the scientific pesticide knowledge, (2) disseminating the innovations that mitigate the impact of pesticides (e.g., Biochar), (3) giving information to farmers so that they are persuaded to make money as much as they fulfill their fundamental needs, change their detrimental habits of pesticide use, and (4) raising the trust in cucumber farmers by establishing a close communication between agricultural experts and cucumber farmers and updating the technical knowledge of agricultural experts in the ground of pest and vector management as well as the use of pesticides.
10. What characteristics define participants of Michigan’s healthy food incentive program?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-04-27
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
- Journal Title:
- Journal of Planning Education and Research
- Notes:
- 7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.