Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25109
Notes:
Retrieved December 15, 2006, Online from GMO Compass. 2 pages., Attachment includes URL to obtain full results of the DemoSCOPE study (German language).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24066
Notes:
Swissinfo. 2 pages., Describes a campaign by the Swiss Farmers Association using sports, television and business stars to boost the image of Swiss farmers.
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."