Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:
International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.
Barnett, Daniel J. (author), Balicer, Ran D. (author), Blodgett, David W. (author), Everly, George S. Jr. (author), Omer, Saad B. (author), Parker, Cindy L. (author), and Links, Jonathan M. (author)
Format:
Journal article
Publication Date:
2005-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05985
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06750
Notes:
Response to a request for perspectives about theories that might be relevant for a doctoral-level distance education program involving agricultural communications. 8 pages.
Miljkovic, Dragan (author) and Mostad, Daniel (author)
Format:
Paper
Publication Date:
2005-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06760
Notes:
Paper presented at the American Agricultural Economics Association annual meeting, Providence, Rhode Island, July 24-27, 2005. 24 pages., Found that media can trigger changes in diets.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
Notes:
ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.
Dillon, Justin (author), Rickinson, Mark (author), Sanders, Dawn (author), and Teamey, Kelly (author)
Format:
Book chapter
Publication Date:
2005
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08794
Notes:
Pages 187-203 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08800
Notes:
Pages 339-346 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
20 pages., via online journal, Continued concern for animal welfare may be alleviated when welfare would be monitored on farms. Monitoring can be characterized as an information system where various stakeholders periodically exchange relevant information. Stakeholders include producers, consumers, retailers, the government, scientists, and others. Valuating animal welfare in the animal-product market chain is regarded as a key challenge to further improve the welfare of farm animals and information on the welfare of animals must, therefore, be assessed objectively, for instance, through monitoring. Interviews with Dutch stakeholder representatives were conducted to identify their perceptions about the monitoring of animal welfare. Stakeholder perceptions were characterized in relation to the specific perspectives of each stakeholder. While producers tend to perceive welfare from a production point of view, consumers will use visual images derived from traditional farming and from the animals’ natural environments. Scientists’ perceptions of animal welfare are affected by the need to measure welfare with quantifiable parameters. Retailers and governments (policy makers) have views of welfare that are derived from their relationships with producers, consumers, non-governmental organizations (NGOs), and scientists. All interviewed stakeholder representatives stated that animal welfare is important. They varied in the extent to which they weighted economic considerations relative to concern for the animals’ welfare. Many stakeholders emphasized the importance of communication in making a monitoring system work. Overall, the perspectives for the development of a sustainable monitoring system that substantially improves farm animal welfare were assessed as being poor in the short term. However, a reliable system could be initiated under certain conditions, such as integrated chains and with influential and motivated stakeholders. A scheme is described with attention points for the development of sustainable monitoring systems for farm animal welfare in the long term.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
Chowdhury, Shyamal (author), Negassa, Asfaw (author), and Torero, Maximo (author)
Format:
Research report
Publication Date:
2005-10
Published:
International: International Food Policy Research Institute, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10927
Notes:
Food Consumption and Nutrition Division Discussion Paper 195 and Markets, Trade, and Institutions Division Discussion Paper 89. 44 pages., This paper examines how market institutions can affect links between urban and rural areas with specific emphasis on goods market integration in the national context. Traditionally, development researchers and practitioners have focused either on rural market development or on urban market development without considering the interdependencies and synergies between the two. However, more than ever before, emerging local and global patterns such as the modern food value-chain led by supermarkets and food processors, rapid urbanization, changes in dietary composition, and enhanced information and communication technologies point to the need to pay close attention to the role of markets both in linking rural areas with intermediate cities and market towns and promotion of economic development and poverty reduction. This paper begins with a presentation of a conceptual framework of market integration and then identifies five major factors that increase the transfer costs that subsequently hinder market integration between rural and urban areas: information asymmetry, transaction costs, transport and communication costs, policy induced barriers, and social and noneconomic factors. Five specific cases in five developing countries are examined in this study to demonstrate the primary sources of transfer costs and the aspects of market institutions that are important to market integration and promotion of rural-urban linkages. While emerging institutions such as modern intermediaries linked to supermarkets and food processors can reduce information asymmetries between rural producers and urban consumers, existing institutions such as producers’ cooperatives can pool the risks, increase the bargaining power of small producers, reduce enforcement costs, and thereby reduce transaction costs. In addition, new types of partnerships between businesses and NGOs, and between public and private sectors, can improve infrastructure provision which, in turn, can reduce transport and communication costs. To the contrary, the presence of inappropriate policies or noneconomic factors such as those that involve social exclusion take on a negative role in linking urban and rural markets.
2004 Presidential address to the Agriculture, Food, and Human Values Society, Hyde Park, New York, June 11, 2004,, Author defined food citizenship, described four ways to practice it, suggested the role of universities in fostering it, and identified barriers to that effort.
8 pages., via online journal., A self-administered survey of randomly selected recipients in 44 Missouri, U.S., communities found that most Missourians were very concerned about the quality of natural resources and having trees on streets and in parks. Respondents felt that Missouri was not doing well at making sure fewer trees are lost during development and at managing stormwater runoff. Residents in communities with a population of 50,000 or more, in the St. Louis and Kansas City suburbs, and in the cities of St. Louis and Kansas City show strong support for a ballot issue establishing a tree fund supported by a tax of US$5 or less. Missourians in communities with a population greater than 5,000 showed support for protecting or replacing trees during development through passage of a tree preservation ordinance. They lack basic knowledge of their community's tree program and could not correctly say whether their community was certified by The National Arbor Day Foundation as a Tree City USA. They are most likely to seek information on trees from their local garden center. The results of the survey, together with recent surveys of community forestry officials and street tree inventories, are used to make recommendations to state agencies charged with managing community forests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11593
Journal Title Details:
37(Supp2) : S107-S112
Notes:
7 pages., Author compares attitudes and responses of French and American consumers to emergence of very accessible, inexpensive food, with accompanying differences in food selection, eating style, physical activity, and other aspects of living.
Online via UI electronic subscription., This article reports on a study of the relative weight of attention given by the New York Times newspaper to alarming or reassuring messages about pesticides in the immediate aftermath of Silent Spring. Three models of media coverage are examined: conflict theory, sensationalism, and problem frame. Analysis revealed a complicated pattern of coverage which first highlighted, then downplayed, risk.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25140
Notes:
Retrieved December 17, 2006, Presented at the Newspapers and Community-Building Symposium XI of the National Newspaper Association and Huck Boyd National Center for Community Media at Milwaukee, Wisconsin, September 29-30, 2005. 14 pages., Department of Communication and Journalism, Auburn University, designs a journalism education program that involves students in working with high school-based community newspapers in two rural communities.
