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    Start Over Publication Year 1979 Subject Term decision process Language English

    1. Getting a reading on farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shapiro, Leo J. (author) and Bombach, Dwight (author)
    Format:
    Journal article
    Publication Date:
    1979-03-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S2
    Notes:
    Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

    2. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    3. Sheep vs shepherds: the art of management decisionmaking

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cunningham, Paul (author)
    Format:
    Report
    Publication Date:
    1979
    Published:
    USA: International Development Institute, Indiana University, Bloomington
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09258
    Journal Title:
    PASITAM Design Notes
    Journal Title Details:
    No. 18
    Notes:
    Francis C. Byrnes Collection, 4 p.

    4. The decision making by farm women regarding improved agricultural practices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mali, Rashila (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05399
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    15 (3/4) : 64-69
    Notes:
    Evans, cited reference

    5. Utilization and credibility of the sources of information at various stages of adoption of farm innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chattopadhyay, A. (author), Ramchandran, P. K. (author), and Singh, S. N. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00225
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    15 (3/4) : 46-51
    Notes:
    Phase-1