"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36849
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., Shows comparative lineage for 21 classes of advertising in all farm papers that appear in the National Advertising Records..
Poem featuring a listener's reaction to an extension agent who used the technique of listening and asking questions. "The other night at meeting house, We listened quiet as a mouse, To hear a man the Council got, 'Splain runnin' farms right on the dot. Instead of talkin' how to plow, And how to feed and milk a cow, How chicken coops get filled with lice, He said he's from our own State College, That had quite a bit of knowledge, Which matched with our own common sense Would knock our losses off the fence. He said most folks is in a groove. Before their business will improve, They've got to open up their mind, And think right sharp why they're behind. He asked us questions straight and hard, And what we done to make hens lay. You'd thought to hear him ask and ask, His head was empty as a cask, But when he finished up with us, We'd never seen so smart a cuss."
