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    41. People must be told more effectively how dairy products fit in weight control

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    42. Personal influence is still the main key to get people to change thinking and actions

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    43. Physical fitness program offers dairymen some positive approaches to sell more milk

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    44. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    45. Positive approaches may help immunize against unfavorable changes in attitudes

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    46. Problem --solving usually begins with a very big measure of confidence

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    47. Public attitudes study proves again : give people credit for being intelligent

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    48. Public opinion studies are important, but you must know how to rate them

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    49. Public relations is everyone's business; tips will be your helper

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    50. Public relations programs are effective when built on truth and competence

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