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    41. Accentuating the positive will help eliminate or devalue the negative

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    42. Communications and attitude studies offer helpful ideas for your planning

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    44. Who you reach - not always how many - is the key to successful communications

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    45. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

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    46. When the chips are down, a good many people turn to the facts for guidance

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    47. Personal influence is still the main key to get people to change thinking and actions

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    48. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    49. New York committee for increased milk use helps industry solve public relations problems

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    50. Heart disease developments require careful interpretation to avoid misunderstanding

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