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Public opinion studies are important, but you must know how to rate them

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
Journal article
Publication Date:
1963-04
Published:
USA: American Dairy Association,Chicago, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140
Subject Term:
attitudes, audience research, commodity promotion, consumer attitudes, dairy, public attitude, research methods, survey methods, surveys, milk