Subject Term: consumers / Journal Title: Public Relations Tips for Dairymen

Start Over Subject Term consumers Journal Title Public Relations Tips for Dairymen

1. Changing attitudes is growing challenge to the most capable of communicators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(6) : 1-4
Notes:: 4p.

2. People must be told more effectively how dairy products fit in weight control

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21285
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(7) : 1-4

3. Problem --solving usually begins with a very big measure of confidence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-11
Published:: USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21290
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(11) : 1-4

4. Develop your message very carefully after you determine your audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21296
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(4) : 1-3

5. We may be letting our problems blind us to opportunities for building dairy food sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21298
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(5) : 1-8

6. Ask yourself - what do you expect people to do as a result of your P.R. program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(6) : 1-4

7. Communications and attitude studies offer helpful ideas for your planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(2) : 1-4

8. Telling agriculture's story involves more than shouting "food is a bargain"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21310
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(5) : 1-4

9. Those fads that bloom in the spring are tempting but not worthy of dairy support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21311
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(6) : 1-4

10. Public relations programs are effective when built on truth and competence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21315
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3[10) : 1-4

11. It's risky to put too much faith in any one theory of how human beings behave

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-12
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21317
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3[12) : 1-4

12. For best results, define carefully what reaction you expect from your audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[1] : 1-4

13. Don't overlook the rapidly growing racial and ethnic groups in your market planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21319
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[2] : 1-4

14. Know your target and aim for it; don't direct messages to the wrong audiences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21320
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[3] : 1-4

15. Can we try to change the milk image to avoid milk being rated as "child's food"?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21321
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[4] : 1-4

16. We need to know more about the individual decision-making processes to be effective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Amderican Dairy Association (author) and American Dairy Association
Format:: Journal article
Publication Date:: 1964-08
Published:: USA: American Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21602
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(8) : 1694
Notes:: 4 pages

17. Gain in urban control over legislative bodies spotlights need for increased understanding

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1964-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21644
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(10) : 1-4

18. Standards by which people judge ideas determine communication effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1964-11
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21645
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4 (11) :1-2

19. New ideas about how people behave pose a challenge in planning communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965
Published:: USA: American Dairy Association, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21647
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (1) :1-4

20. The customer may not always be right, but it pays to know what he really thinks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (2) : 1-4

21. Positive approaches may help immunize against unfavorable changes in attitudes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21650
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (4) : 1-4

22. The time has come to face honestly and bluntly the approaching "fat problem"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21651
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (4) : 1-4

23. Should agriculture be proud of food's declining share of consumer spending?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21652
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (6) : 1-4

24. "Grandma surveys" seldom meet the test of being competent studies of what people think

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21657
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (4) : 1-4

25. The dairy industry should promote better reporting of milk consumption and sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (3) : 1-4

26. Physical fitness program offers dairymen some positive approaches to sell more milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21659
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (1) : 1-4

27. Crying towel is not the flag to wave to win consumer attention and improved prices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21660
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (5-6) : 1-8

28. Consumer attitude studies are helpful in planning communications, but use caution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1967-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21661
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 7 (4) : 1-5

29. Substitute products are a serious threat which milk producers must face right now

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1967-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21662
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 7 (4) : 5-8

30. What people did in the past is not always an indication of what they will do in 1963

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1963
Published:: USA: American Dairy Association, Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23887
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(7) : 1-4
Notes:: 4 pages.

Bibleaves

1. Changing attitudes is growing challenge to the most capable of communicators

2. People must be told more effectively how dairy products fit in weight control

3. Problem --solving usually begins with a very big measure of confidence

4. Develop your message very carefully after you determine your audience

5. We may be letting our problems blind us to opportunities for building dairy food sales

6. Ask yourself - what do you expect people to do as a result of your P.R. program?

7. Communications and attitude studies offer helpful ideas for your planning

8. Telling agriculture's story involves more than shouting "food is a bargain"

9. Those fads that bloom in the spring are tempting but not worthy of dairy support

10. Public relations programs are effective when built on truth and competence

11. It's risky to put too much faith in any one theory of how human beings behave

12. For best results, define carefully what reaction you expect from your audience

13. Don't overlook the rapidly growing racial and ethnic groups in your market planning

14. Know your target and aim for it; don't direct messages to the wrong audiences

15. Can we try to change the milk image to avoid milk being rated as "child's food"?

16. We need to know more about the individual decision-making processes to be effective

17. Gain in urban control over legislative bodies spotlights need for increased understanding

18. Standards by which people judge ideas determine communication effectiveness

19. New ideas about how people behave pose a challenge in planning communications

20. The customer may not always be right, but it pays to know what he really thinks

21. Positive approaches may help immunize against unfavorable changes in attitudes

22. The time has come to face honestly and bluntly the approaching "fat problem"

23. Should agriculture be proud of food's declining share of consumer spending?

24. "Grandma surveys" seldom meet the test of being competent studies of what people think

25. The dairy industry should promote better reporting of milk consumption and sales

26. Physical fitness program offers dairymen some positive approaches to sell more milk

27. Crying towel is not the flag to wave to win consumer attention and improved prices

28. Consumer attitude studies are helpful in planning communications, but use caution

29. Substitute products are a serious threat which milk producers must face right now

30. What people did in the past is not always an indication of what they will do in 1963

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