1. Influences on consumer response to direct mail coupons: an integrative view Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Bawa, Kapil (author) Format: Journal article Publication Date: 1996-03 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30543 Journal Title: Psychology and Marketing Journal Title Details: 13(2) : 129-156
2. Using emotional benefits as a differentiation strategy in saturated markets Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Barrena, Ramo (author) and Sanchez, Mercedes (author) Format: Journal article Publication Date: 2009-11 Published: Spain Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29923 Journal Title: Psychology and Marketing Journal Title Details: 26(11) : 1002-1030
