Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
