cited reference, The Department of Agriculture, Victoria, ran a talk-back programme, "Phone the Farm Panel", over radio station 3GL, Geelong, between April 1971 and August 1972. The station's receiving area corresponds closely with the Department's Port Philip extension district, The experience suggested that urban listeners participate in such programmes more than do rural ones, and women more than men, which may be explained by the differing nature of their occupations. The exercise gave the extension officers involved valuable publicity and experience.
Palmer, G.K. (author / Extension Liaison Officer, Department of Agriculture, Western Australia, Bunbury, W.A.) and Extension Liaison Officer, Department of Agriculture, Western Australia, Bunbury, W.A.
Format:
Journal article
Publication Date:
1973-07
Published:
Australia: Faculty of Agriculture and Forestry, University of Melbourne
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05494
cited reference, In Western Australia in 1972, the Busselton-Margaret River Agricultural Memo was sent out to farmers, using the P.M.G. "Householder" service. After four issues, two questionnaires were sent out by mail, a month apart, to 200 farmers in the area. The usefulness of the Memo and of its altered delivery system were positively confirmed.
Reprint provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Author makes some observations about agricultural extension and communication in the United States vis a vis Australia.
