cited reference, The Department of Agriculture, Victoria, ran a talk-back programme, "Phone the Farm Panel", over radio station 3GL, Geelong, between April 1971 and August 1972. The station's receiving area corresponds closely with the Department's Port Philip extension district, The experience suggested that urban listeners participate in such programmes more than do rural ones, and women more than men, which may be explained by the differing nature of their occupations. The exercise gave the extension officers involved valuable publicity and experience.