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    31. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    32. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    33. Opening the doors to agriculture: the effect of transparent communication on attitude

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    34. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    35. Student expectations and reflections of a study away course experience to Washington, D.C

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    36. Teaching convergence in 21st Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course

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    37. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill

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    38. Exploring perspectives of the student competencies needed to advocate for agriculture

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    39. Tweeting with authority: identifying influential participants in agriculture-related water quality Twitter conversations

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    40. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

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