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    Start Over Subject Term promotion Journal Title Journal of Applied Communications

    1. A content analysis of Extension's presence on 1890 Land-Grand University websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article 2

    2. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    3. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    4. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    5. Communications training needs in Arkansas' agritourism industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 68-81

    6. Identifying agriculturists' online communication tool training needs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06851
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(3) : 6-20

    7. Marketing : an emerging area

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Sherrill (author / Extension Publications Editor, College of Agriculture and Home Economics, Washington State University) and Extension Publications Editor, College of Agriculture and Home Economics, Washington State University
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04597
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    74 (2) : 1-8
    Notes:
    James F. Evans Collection

    8. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 73-85

    9. Recruiting and retaining shareholders for community supported agriculture in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46

    10. Selected GO TEXAN members' online presence: a communications audit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Irlbeck, Erica (author), Gibson, Courtney (author), and Ahrens, Chelsey (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00836
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 26-37
    Notes:
    Online via open access.

    11. The potential return on investment of the recruitment strategies for an academic unit focused on agricultural sciences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, J. Tanner (author), Hurst, Taylor (author), Williams, Kevin (author), and Kieth, Lance (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08981
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 59-71