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2. Influences on professional behavior of agricultural communications staff
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Diel, Tom D. (author / ST International Consultants, Inc,.)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08447
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (2) : 25-33
- Notes:
- search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
3. Who controls your message?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vacin, Gary L. (author / Professor of Agriculture Leadership, Education and Communications, University of Nebraska-Lincoln)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07628
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 77 (2) : 24-30
- Notes:
- James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)