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Influences on professional behavior of agricultural communications staff

Agricultural Communications Documentation Center (ACDC)
Diel, Tom D. (main author / ST International Consultants, Inc,.)
Journal article
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100
Subject Term:
communication behavior, communicators, extension agents, higher education, information behavior, organizations, personnel management, research methods
search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)