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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Abrams, Katie M. (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429
Journal Title:
Journal of Applied Communications
Journal Title Details:
99(3) : 21-36
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 119-133
Notes:
Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 72-85
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
Journal Title:
Journal of Applied Communications
Journal Title Details:
102(1) Article 4
Notes:
College student reactions to a book of that title.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida
Iowa State University
Format:
Journal article
Publication Date:
2017
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(4)
Notes:
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, Jefferson D. (author) and Meyers, Courtney (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27743
Journal Title:
Journal of Applied Communications
Journal Title Details:
91(1/2) : 15-29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, Jefferson D. (author) and Meyers, Courtney A. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28003
Journal Title:
Journal of Applied Communications
Journal Title Details:
91(1-2) : 15-29
Notes:
Abstract posted at www.aceweb.org
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author), Goodwin, Joy N. (author), and Chiarelli, Christy (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00007
Journal Title:
Journal of Applied Communications
Journal Title Details:
95(3) : 21-33
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Holt, Jessica (author) and Cartmell, Dwayne (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02172
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(3) : 45-56
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Boone, Kristina (author), Penner, Karen (author), Johnson, Becky (author), Young, Audrey (author), and Lubbers, Charles (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21729
Journal Title:
Journal of Applied Communications
Journal Title Details:
88(3) : 21-31