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    Start Over Subject Term campaign planning Subject Term commodity promotion Journal Title Journal of Agricultural and Resource Economics

    1. Generic advertising wearout: the case of the New York City fluid milk campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.

    2. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

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