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    Start Over Subject Term generic advertising Journal Title Journal of Agricultural Economics Research

    1. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, M.C. (author) and Clary, C.R. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14824
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 18-28

    2. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 3-18

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