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    Start Over Subject Term campaigns Journal Title International Journal of Advertising

    2. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07128
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 93-105

    3. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241