1. Enhancing food promotion in the supermarket industry: a framework for sales promotion success Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Livingstone, Sonia (author) and Simpson, Lisa S. (author) Format: Journal article Publication Date: 2006 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481 Journal Title: International Journal of Advertising Journal Title Details: 25(2) : 223-245
2. How to develop international advertising campaigns that work: the example of the European food and beverage sector Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Appelbaum, Ullrich (author) and food (author) Format: Journal article Publication Date: 1993 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494 Journal Title: International Journal of Advertising Journal Title Details: 12(3) : 223-241