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    Start Over Subject Term France Subject Term drink Subject Term food Journal Title International Journal of Advertising

    1. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    2. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447