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    Start Over Subject Term media effectiveness Journal Title Agricultural Advertising

    33. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    35. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    37. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

    40. One day's mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15414
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 147
    Notes:
    Features the amount of subscription mail received during one day at the offices of the Ohio Farmer, Cleveland, Ohio.