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    Start Over Subject Term media effectiveness Subject Term direct mail Journal Title Agricultural Advertising

    1. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    2. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

    7. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57