17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
Cotten, Jennifer F. (author), Luedke, Alvin J. (author), Thomas, John K. (author), and Associate Professor, Department of Rural Sociology, Texas A&M University
Format:
Journal article
Publication Date:
1991-09
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06229
Fairnie, I.J. (author), Howard, Wayne H. (author), Litzenberg, Kerry K. (author), Schneider, Vernon E. (author), and Howard: Department of Agricultural Economics and Business, University of Guelph, Ontario, Canada; Litzenberg, Schneider: Department of Agricultural Economics, Texas A&M University, College Station, TX; Fairnie: Muresk Institute of Agriculture, Curtin University of Technology, Northam, West Australia
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06210
Chang, Julio (author), Thompson, Stan (author), Ward, Ronald W. (author), and Ward, Chang: Food and Resource Economics Department, University of Florida; Thompson: Associate Professor, Agricultural Economics Department, Michigan State University
Format:
Journal article
Publication Date:
1985
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06178
Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:
Journal article
Publication Date:
1988-11
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
