1. Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Malone, John W., Jr. (author / Professor, Department of Agricultural Economics and Rural Sociology, Penn State University) Format: Journal article Publication Date: 1990-03 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07154 Journal Title: Agribusiness Journal Title Details: 6 (2) : 163-178 Notes: James F. Evans Collection, cited reference, The results of a study that examined consumer willingness to buy irradiated food products are presented. Benefits and risks of food irradiation, economics feasibility, and consumer attitudes are described.
