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Start Over Subject Term commodity promotion Subject Term milk Journal Title Agribusiness

1. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214

2. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

3. Perceptual dimensions that influence consumers' choices of milk type for beverage use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miles, H. (author), Schwager, S.J. (author), and Lenz, J.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14800
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 263-272