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    Start Over Subject Term media effectiveness Journal Title Agri Marketing

    1. AAEA Grows Up — and Out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Mike (author)
    Format:
    Journal article
    Publication Date:
    2020-07
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D11732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(5) : 26-29
    Notes:
    Summary of changes associated with the 100-year history of the American Agricultural Editors' Association, as well as future challenges and opportunities.

    2. NAFB programs are essential communications tools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / Vice-president, United Soybean Board)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 21
    Notes:
    Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.

    3. NAFB stands with American agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazer, Rita (author / President, NAFB)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 15
    Notes:
    President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.

    4. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.

    5. Study shows consistent listenership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 24
    Notes:
    Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."

    10. Bridging the farmer, consumer gap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forrest, Chris (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 34
    Notes:
    Features a film, License to Farm," honored by the Canadian Agri Marketing Association