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    Start Over Subject Term advertising agencies Subject Term information services Subject Term marketing communication Journal Title Agri Marketing

    2. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    4. CFM&Z - the good years: an insider's look back at a great agency in its prime

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Michel, Greg (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18726
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 46-47
    Notes:
    Features the development of the former Creswell, Munsell, Fultz &amp; Zirbel, a respected agricultural advertising and public relations agency based in Iowa.

    6. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(4) : 30, 33-34, 36, 38, 40-41
    Notes:
    Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.

    7. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    8. Marketers report on what they expect from their agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Redhage, Paul (author), Juda, David (author), and Risley, Mark (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27747
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(4) : 25-26
    Notes:
    Posted at www.agrimarketingdigital.com/?iid=7767

    9. Marketers report on what they expect from their agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whetstine, Jeff (author), Morrow, Pat (author), and Belzer, Dan (author)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29103
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) : 34, 36
    Notes:
    Agri marketers describe their organizations' expections of their marketing communications agencies and their measures of success.