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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22152
Journal Title:
Agri Marketing
Journal Title Details:
43(4) : 48-59
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22169
Journal Title:
Agri Marketing
Journal Title Details:
43(3) : 28-55
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Plumb, Rachel (author)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
Journal Title:
Agri Marketing
Journal Title Details:
43(2) : 38,40
Notes:
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.