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    Start Over Publication Year 1984 Subject Term advertising Subject Term media effectiveness Journal Title Agri Marketing

    2. RSVP : How do you determine what percent of budget goes into broadcast?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bonner-Lewis, D. (author), LaCasse, R.A. (author), Palmer, J. (author), and Volk, J. (author)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00941
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(6): 56-58
    Notes:
    AgComm Teaching