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    Start Over Subject Term marketing communication Subject Term marketing techniques Journal Title Advertising Age

    3. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    4. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    5. Grocery marketing: store's selection goes far beyond groceries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wylie, Kenneth (author)
    Format:
    Journal article
    Publication Date:
    1985-04-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(30) : 40
    Notes:
    Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.