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    Start Over Subject Term dairy Journal Title Advertising Age

    25. Advertising pages in farm publications for 1973 and 1972: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1974-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15685
    Journal Title:
    Advertising Age
    Journal Title Details:
    45: 46
    Notes:
    1 p.

    26. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."