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    Start Over Subject Term agribusiness Subject Term agri-marketers Journal Title Advertising Age

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    4. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.