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    Start Over Subject Term agri-marketers Journal Title Advertising Age

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    2. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    5. Farm agencies field depression : agrimarketers favor promotions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Geiger, B. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01848
    Journal Title:
    Advertising Age
    Journal Title Details:
    (December 15, 1986) : 86MW
    Notes:
    "Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."