Subject Term: decision making and farmers / Language: English / Journal Title: Advertising Age

Start Over Subject Term decision making Subject Term farmers Language English Journal Title Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shapiro, Leo J. (author) and Bombach, Dwight (author)
Format:: Journal article
Publication Date:: 1979-03-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
Journal Title:: Advertising Age
Journal Title Details:: 50(13) : S2
Notes:: Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritzker, Margie (author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:: Advertising Age
Journal Title Details:: 50(51) : S9, 11
Notes:: Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

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