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    Start Over Subject Term promotion Journal Title AAACE

    1. A subjective view of objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18236
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 28-30
    Notes:
    Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, U.S. Department of Agriculture, at 1931 AAACE convention, Corvallis, Oregon. He said he doubts whether it is possible for Extension to be both a propaganda and an educational institution at the same time. "As editors who want something intellectually satisfying to work for, we shall probably prefer that Extension pursue the path of education." American Association of Agricultural College Editors.

    3. Bulletins sold by machines in research study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ballew, Ralph J. (author)
    Format:
    Journal article
    Publication Date:
    1961-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17644
    Journal Title:
    AAACE
    Journal Title Details:
    : 3
    Notes:
    Reports on promotion through local supermarkets, labor union halls, beauty parlors and sporting goods stores. Promotion included use of free coupon ad.

    4. Does the mail get through?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.