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    Start Over Format Thesis Subject Term values

    1. Social characteristics and priorities of environmental concern

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dagnon, Carol L. (author)
    Format:
    Thesis
    Publication Date:
    1976-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09639
    Notes:
    Eugene A. Kroupa Collection, Thesis for master of science degree in agricultural journalism degree, Agricultural Journalism Department, University of Wisconsin, Madison. 98 pages.

    2. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arp, Allison A. (author) and Iowa State University
    Format:
    Thesis
    Publication Date:
    2018
    Published:
    Ann Arbor: ProQuest
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
    Notes:
    98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.