United States: Texas Tech Univeristy, Lubbock, Texas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
Notes:
115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
USA: Department of Agricultural Sciences Education and Communication, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10800
Notes:
138 pages., Thesis also is available online from Purdue University by open access, using the URL below., Thesis submitted in partial fulfillment of the Master of Science degree at Purdue University.
Contributed by author to the Agricultural Communications Documentation Center and University Library, University of Illinois., Purpose was to explain and predict Indiana residents' level of interest in engaging with Purdue University based on level of concern for social and community issues, level of anomie, past interactions with Purdue, and perceptions of Purdue. Findings confirmed that Extension's programmatic areas are addressing perceived needs in the state and that individuals are interested in these programmatic issues. "Land-grant universities can continue to rise to the challenge and deliver state-of-the-art education, research, and resources for all people, as long as they listen to the public and address critical social, community and stakeholder issues."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10994
Notes:
91 pages., La presente investigación tuvo como objetivo general determinar las principales características de la Gestión de Calidad con el uso de las tecnologías de la información y la comunicación de las micro y pequeñas empresas del sector comercial, rubro venta minorista de insumos agrícolas, Distrito de Moro, 2016. Para el desarrollo del trabajo se utilizó un tipo y nivel de investigación Descriptivo – Cuantitativo y un Diseño No experimental – Trasversal. Para el recojo de información se identificó una muestra de 7 Mypes, de una población de 8, a quienes se le aplico un cuestionario de 23 preguntas cerradas, aplicando la técnica de la encuesta, lo cual se obtuvo un resultado predominante que es el 37,5% de los representantes, tienen poca iniciativa por parte de su personal para la implementación de la Gestión de Calidad dentro de su empresa, como principales conclusiones se obtuvo que la mayoría Absoluta de los representantes, están dirigidos por el sexo masculino, con grado superior no Universitario, la mayoría tiene entre 31 a 50 años, son administradores y desempeñan en el cargo de 0 a 3 años, la totalidad de cuenta entre 1 a 5 trabajadores, y la mayoría cuentan entre 0 a 3 trabajadores. La totalidad de los representantes nos dice que la Gestión de Calidad contribuye a mejorar el rendimiento de la empresa, así mismo ayuda alcanzar objetivos y metas trazados por la empresa, en su mayoría absoluta usan como las técnicas modernas las tecnologías de la información y la comunicación, en su mayoría si conocen el término de Gestión de calidad.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
Notes:
126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between.
The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant.
Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
Maples, Sara Kathryn (author) and University of Arkansas
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10468
Notes:
97 pages., Via ProQuest Dissertations and Theses., There is a current need to identify and describe opinions of prospective employers and current agricultural students about the prospects of developing an agricultural communications academic discipline in the U.K. An understanding of the competencies employers would expect of agricultural communications graduates, as well as an understanding of what students would expect to learn, would form the conceptualization and development of the discipline in the U.K. A total of 22 agricultural communications professionals and 67 agricultural students from across the United Kingdom completed the survey. Collected data showed agricultural students and agricultural communications professionals answers overall were not statistically different. Both groups found many of the competencies such as writing skills and general communication skills to be important for an agricultural communications graduate in the United Kingdom. Future studies should investigate the need for an agricultural communications academic discipline in the communications profession in the United Kingdom.
Arp, Allison A. (author) and Iowa State University
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:
98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
Brown, Daniel James (author) and Centre for Community Networking Research, Monash University, Australia.
Format:
Thesis
Publication Date:
2009-09-03
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30554
Notes:
Posted at http://www.ccnr.net/pratoconf2009/pdfs/brown.pdf, Master of Arts in Communications and Technology, Faculty of Extension, University of Alberta, Canada, September 3, 2009.. Presented at the Prato CIRN Community Informatics Conference, Prato, Italy, November 4-6, 2009. 100 pages.
