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2. Meeting the challenge of business: an explosive case history
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1953-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."
3. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
- Notes:
- Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
4. The case for farm publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sweet, Charles E. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1940-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36872
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 7 pages., Delivered at farm paper salesmen's meetings in New York, Chicago and Detroit.