Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36770
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 27. 7 pages., Address to the Advertising Agencies Council of Cincinnati.
Younggreen, Charles C. (author / Klau-Van Pietersom, Dunlap-Younggeen, Inc., Milwaukee, Wisconsin) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1927-11-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36784
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 109. 14 pages, Presented to the Agricultural Publishers Association, Chicago, Illinois, October 19, 1927.
Mims, Stewart L. (author / Vice President, J. Walter Thompson Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-07-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36826
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 62. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association meeting in New York City, New York.
Campbell, Glenn H. (author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36854
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the APA annual meeting, Chicago, Illinois, October 14, 1936. 8 pages.
Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-11-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24911
Notes:
Special Bulletin No. 96. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 7 pages.
