The neglected opportunity of the farm paper

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mims, Stewart L. (author / Vice President, J. Walter Thompson Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1931-07-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36826
    Subject Term:
    advertising, advertising agencies, audience analysis, farm journals, information needs, media selection, research needs, rural-urban difference, marketing communication, and market research
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 62. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association meeting in New York City, New York.

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